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What Do I Need to Give My Web Designer Before They Start?

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At minimum: your logo, the final text for each page, your contact details, and a sense of the visual style you like.

The more of that you have ready before the project starts, the faster and smoother the whole build goes.

What's the checklist?

What to send, and why it matters
What you needWhy it matters
Logo, high resolutionUsed across the site, header and favicon
Final text for each pagePrevents rewriting mid-build
Contact detailsPhone, email, address, business hours
Example websites you likeA concrete visual reference
Colour preferences, if anySpeeds up design decisions
Photos, if you have themNo placeholders in the first draft
List of pages neededSets the scope before work begins

Why does the text matter so much?

The single biggest cause of delay is not design. It is waiting for final text. Designers end up building with placeholder copy and swapping it in later, which adds a whole extra revision round. Your actual words, ready at the start, take real time off the schedule.

What if you don't have professional photos?

Common, especially for a new business. Most designers can work with good phone photos, or use licensed stock as a stand-in until you arrange a shoot. Flag it at the start rather than letting it hold up the build.

Why do example websites help more than describing your taste?

"Modern and clean" means something different to everyone. Two or three real websites you like — even from an unrelated trade — give your designer a concrete target, and that usually means fewer rounds of revisions.

What don't you need to prepare?

You do not need to design layouts, pick exact fonts or write technical specifications. That is the designer's job, and over-specifying can slow things down by limiting the expertise you are paying for.

Questions, answered.

What if I don't have a logo yet?

Many agencies offer branding as an add-on, or will start with a simple text logo and swap the designed one in later.

Do I need professional copywriting?

Not necessarily. Many agencies help with copy, but a rough draft in your own words is a useful starting point.

How much detail should I give on design?

Enough to steer: example sites, general colours, tone. Leave the rest to the designer.

What's the single most useful thing to prepare?

Final text for each page. It is the bottleneck in almost every website project.

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